This project involved developing the initial creative concepts for VectorBuilder's first bus stop advertising campaign. The challenge was to communicate the value of the company's design software in a format where audiences would only have a few moments to engage with the message. My focus was on creating clear, concise content supported by strong visual hierarchy to capture attention, communicate key information quickly, and encourage further engagement. The concepts evolved through stakeholder collaboration before being refined into the final campaign, giving me valuable experience balancing user needs, business objectives, and creative feedback.